The Cycle of DTC
The history of DTC advertising (and by that I mean all consumer/patient outreach, not just TV), has seen a number of highs and lows over the years. When campaigns first launched in the late ’90s and...
View ArticleMindfulness: An Age-Old Concept in a Bright, Shiny New World
If you asked others to define mindfulness, you’d likely hear a variety of responses, the most common of which might be relating the term to a Buddhist concept. Mindfulness indeed originated thousands...
View ArticleA Blog, About a Blog, About Fragile X
Fragile X is not a code name for someone I was in a relationship with. It’s a syndrome. Don’t feel bad, I didn’t know what the heck it was either. Nor did my sister when her 17-month-old son was...
View ArticleThe Challenge of Change–Breaking Out of Your Comfort Zone
J-codes. ICD-9 codes. CPT codes. UB-04 forms. Medicare reimbursement appeals. Care Management Strategy and Solutions. Formulary access. Business case. Value prop. These are just a few of the vocabulary...
View ArticleThe Art of Self-Reflection
One of the many benefits of having my great-grandmother well into my adulthood was the opportunity to learn many tidbits about what was important in life and how to assess and improve character. Of all...
View ArticleMy First Experience Working on a New Business Pitch
At first I was apprehensive about working on a pitch. And by apprehensive, I mean…terrified. I heard about the sleepless nights. I heard about the weeks in overdrive. I heard about the soul-stealing,...
View ArticleHow To Milk a Horse
It’s not very often I find myself marveling at a brand’s attempt to “co-opt” an opportunity or marketing “tie-in” to generate awareness and grow their brand. But I’ve really got to give it to GSK and...
View ArticleThe Movement Toward “Pill Plus”
Historically, the relationship between manufacturers and payers has been transactional in nature. Payers needed to work with many manufacturers to meet financial objectives. With markets like...
View ArticleIs Print Dead?
A lot has changed in print production since I entered advertising in 1987. Back in the day, printing was a form of art. A good printer was worth his or her weight in gold. But how times have changed!...
View ArticleCourtesy: A Workplace Essential
The rules of courtesy were programmed into my brain from a young age. The power of “please” and the testimony of “thank you” are the gods of courtesy, but like all greatness, there’s more than meets...
View ArticleA Case Study: Unlearning
“Fail, fail again, fail better.” Samuel Beckett I have this fear of making mistakes. I find that I’m always second-guessing and triple-checking myself in most things I do because of that fear. When I...
View ArticleThe Difference Between a Job and the Work
How many times have you been asked by family and friends “what type of work do you do?” And, how many times have you struggled with how to answer the question? How exactly do you respond in a way that...
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